Videos are now making it into every interaction we're making online these days. From the launch of live video feeds on Twitter and Instagram, the continued popularity of video on Facebook and Instagram, and the accessibility of high definition video on every mobile device. In fact, half of all video traffic is now routed to a mobile phone or tablet these days rather then a PC. People love videos because they do not always have the patience or time to read through a long article. They would rather opt to watch a video that tells them more visually than words could. So whether you're a small or large business, video is becoming essential in your digital marketing strategy. Since social media has redefined marketing, videos have become an integral part of any successful marketing mix. Cross-promoting your videos with all the other content you have is a powerful way to strengthen the different signals you are sending to customers.